Joel Gregory knew when he launched Ex Novo Brewing Company last year in Downtown Albuquerque that it could be a risk luring people to an area more known for crime and homelessness than trendy bars. Investing about $5 million to renovate the old Firestone Tire building at 7th Street and Central Ave., the choice of location was nothing short of pioneering, leading the way to reinvigorate a blighted area of the city鈥檚 center. Having grown up in the greater Albuquerque area, Gregory鈥檚 vision was as much to generate vibrancy in the heart of Albuquerque as it was to grow his own business.
Ex Novo may be new to Central Ave. but the brewery by name is more than a decade old. It started as the first nonprofit brewery in the country, launching in Portland, Oregon and donating 100% of its profits to charities. That example has inspired , including many locally, to convene and drink for greater causes. Gregory brought the original Ex Novo back to his hometown of Corrales in 2019, with a brewery, taproom and beer garden.
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