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ARTS | ALBUQUERQUE

The future of Tinkertown: Whimsical folk art destination begins new life as a nonprofit

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Tinkertown Museum

WHEN: 10 a.m. to 4 p.m. Friday-Monday; April 3-Oct. 31

WHERE: Tinkertown Museum, 121 Sandia Crest Road, Sandia Park

HOW MUCH: $7 adults, $3 children ages 4-16, children under 4 free, at the door; for more information visit, 

Approximately 25,000 visitors venture to Sandia Park on the outskirts of Albuquerque every year to experience a sprawling installation of 400-plus hand-carved wooden figurines in elaborate Wild West and circus-themed dioramas. Many are motorized, including a Native silversmith who clanks his hammer in a trading post, an angel and devil who play tug-of-war over a dying man’s soul, and a little girl named Emily who, according to a hand-painted sign, has been “jumping rope for over 50 years.”

This whimsical folk art wonderland, known as the Tinkertown Museum, was the brainchild of one man — Ross Ward — a longtime painter of circus posters and carnival rides, who took up whittling in 1962. What began as a hobby quickly mushroomed into a total way of life. By the mid-1960s, Ward had created an entire, mechanized Wild West town in miniature, and he took it to state fairs all over the ϼ States. Then, in 1983, with the help of his wife, Carla Ward, he opened Tinkertown Museum, creating a permanent home for his ever-expanding collection of miniatures.

Ross Ward died of Alzheimer’s disease in 2002, and Carla Ward has been managing the for-profit roadside museum ever since.

But this month, Tinkertown officially transitioned to a nonprofit, marking a new chapter in its creative evolution.

“It started about three years ago, when the Kohler Foundation came to me and said, ‘We’ve identified Tinkertown as an artist-built environment. We think it’s a special place that’s worth preserving, and we really want to help you preserve it,’” Carla Ward said.

Carla Ward is the vice president of the newly formed Tinkertown Museum board. Tanya Ward Goodman, her and Ross Ward’s daughter, serves as its president.

“We belong to a network of artist-built environments around the country now, and we’ve gone to several conferences in Philadelphia, at the Magic Gardens,” Carla Ward said.

The Kohler Foundation has helped preserve other notable folk art environments, including the futuristic, Mexican-inspired compound known as Pasaquan in Buena Vista, Georgia.

“The way they (usually) work is they acquire the site, fix it up, do what they need to do and then gift it (to a nonprofit). We worked for three years with different entities, including the state of New Mexico, the city of Albuquerque and the county of Bernalillo,” Carla Ward said.

She said they also worked with CNM (Central New Mexico Community College) for about six months, and almost had a memorandum of understanding, but their board voted not to accept it.

“So, as a result, we decided, with Kohler’s blessing, to start our own nonprofit as a family.”

The nonprofit status will allow Tinkertown to solicit grants and donations, with the goal of raising enough revenue in the next couple years to hire a full-time executive director.

“Tinkertown has always been self-sustaining. I’ve never taken on any debt … and I’ve made a nice, comfortable living because of it. But it doesn’t make enough money to pay an executive director a real salary and provide money for me … to have a retirement fund,” Ward said.

Ward hopes to pass the baton to a new generation of leaders and step back from the stress of day-to-day operations.

“I’m trying to retire,” she said. “I’m 77 years old, and I’ve been doing this for 43 years.”

As Tinkertown shifts from a commercial roadside attraction to a nonprofit folk art institution, it has the opportunity to reimagine itself, not simply as a landmark, but as a gathering place for artists and writers.

“We’ve been doing a few little (art and writing) workshops here, but we’d like to expand the workshop program. … And I’d like to do artist residencies, and expand that as we get a new executive director,” Ward said. “I want somebody else with some new energy who will come in and do that.”

Ross Ward’s displays at Tinkertown combine history with hyperbolic humor and fantasy. The lack of realism borders on caricature in the case of certain Chinese and Indigenous figures, however, which some visitors have found problematic. Carla Ward acknowledged that the figures were products of their time, while noting that her husband, who worked in carnivals for decades and was close friends with many sideshow “freaks,” brought an over-the-top, exaggerated quality to all of his depictions.

“It is that P.T. Barnum sort of approach of ‘Hey, this is my world. Come see it,’” she said. “And some people don’t like it, but that’s OK.”

In November, Tinkertown soft-launched its first residency, inviting Jordan Eddy, the editorial director of Southwest Contemporary magazine, to be its inaugural writer-in-residence. Eddy lived onsite from mid-November through mid-March, during the off-season when the museum was closed to the public.

“I had unfettered access to the installation, and to Ross’ private home, so I had all these layers of experience that you don’t get when you just visit Tinkertown,” Eddy said.

Eddy believes a permanent residency program may help Tinkertown stay relevant in the future by encouraging new interpretations of the art.

“Tinkertown offers a fascinating opportunity to explore mythologies of the Southwest and one man’s obsession,” Eddy said. “I could imagine artists and writers digging into that in both celebratory and critical ways.”

Carla Ward said her family deliberately kept their nonprofit’s mission statement broad to allow future custodians of Tinkertown to adapt their cultural and educational programming to changing times.

“Our mission statement for the nonprofit is to preserve and protect the legacy of Ross Ward and his vision for living a curious and creative life,” she said. “That whole idea is pretty broad and facilitates all kinds of things.”

Logan Royce Beitmen is an arts writer for the ϼ. He covers visual art, music, fashion, theater and more. Reach him at lbeitmen@abqjournal.com or on Instagram at .