SMALL BUSINESS
BikeWyrks fuses art and cycling in Truth or Consequences
E-bikes and mountain bikes are becoming increasingly popular
TRUTH OR CONSEQUENCES 鈥 Out of the ashes, literal and figurative, of the fire that consumed highly rated local restaurant Cafe Caribe in 2024 emerges a small business upholding a city鈥檚 artistic character while keeping residents and tourists pedaling smoothly.
Truth or Consequences, commonly referred to as 鈥淭orC,鈥 is a small, vibrant hub pulling in travelers, retirees, hunters and hikers, writers and artists and others drawn to the Sierra County landscape, its natural hot springs and historic sites.
Owner Daymeon Rembert migrated to New Mexico from Arizona while exploring the American West before he met his partner, Rhonda Dass, and settled here. He opened BikeWyrks in 2025 on Pershing Street in the middle of TorC鈥檚 walkable downtown, where it is now a stop on the town鈥檚 monthly art hop and a boutique repair shop that welcomes dogs.
Rembert, an experienced bike mechanic as well as a visual and performing artist, enthusiastically converses about arts and culture while replacing brake pads and gear boxes, tightening bolts and otherwise tuning up bikes from vintage models to the newer, heavier electric bikes that are increasingly popular for commuting around the hilly city.
Dass is a former site manager for the New Mexico historical sites at Fort Selden and the Taylor-Mesilla Historic Property. She completed her Ph.D. in folklore and American studies at Indiana University.
Walking into the unassuming store front, Rembert鈥檚 shop welcomes visitors into a small workshop space combining an active art studio with bicycle repairs. The brightly painted walls feature works by Rembert and Dass in various media.
Dass鈥 canvas works combine oils, papers and leather hide to simulate the landscapes of the Gila region. She encourages visitors to touch her works.
Rembert鈥檚 pieces in paint and ink feature hands in various configurations, faces and character sketches combined with symbols evoking Native American tradition and D铆a de los Muertos. Throughout the shop, art and bicycles intertwine as repair stands share floor space with easels. The ambiance is embodied by a whimsical wall sculpture mimicking a cow skull with a set of handlebars and bicycle seat.
On a weekday afternoon, Dass was at work preparing a graphic design for a run of T-shirts while Rembert welcomed a customer stopping by to check progress on his well-preserved Schwinn roadster, which was in for a tune-up.
鈥淚 love art because it鈥檚 always there for me, and I鈥檝e got to accept that,鈥 Rembert said.
And the mechanical work serves a year-round recreational economy in Sierra County, which offers routes for mountain and road bikers alike connecting Hillsboro, Elephant Butte, local ghost towns, the Turtleback Mountain and Gila regions as well as the historic Camino Real de Tierra Adentro trail.
鈥淚t鈥檚 definitely not a seasonal business,鈥 Dass said. 鈥淲e don鈥檛 go through the same kind of swings that other businesses do.鈥
At the other bike shop downtown, Morning Star Outfitters, manager Jasper Mondello said there was plenty of local business to support both shops, which complement each other鈥檚 services. Morning Star sells and repairs e-bikes, which are growing in popularity for local commuting, but also sells hiking and running gear and outdoor apparel.
鈥淲e鈥檙e seeing mostly e-bikes and mountain bikes,鈥 Mondello said in an interview. 鈥淭here is some nice road riding, but I don鈥檛 see a lot of that currently in this area. For mountain biking, there are not a lot of marked trails but it鈥檚 definitely a growing sport down here.鈥
At BikeWyrks, shop space is at a premium. The former kitchen stoves, while no longer connected to gas service, hold their place in what is now a storage area for bikes and parts. Square footage aside, Dass and Rembert like their location and the shop鈥檚 homey feel, though they said they could expand if the right space presented itself.
鈥淲e want to do rental bikes and renovating older bikes and selling those, too,鈥 Dass said.
Rembert has worked in bike shops in multiple states and rides himself 鈥 his BMX racer stood in a corner near his work area. He said he had worked under mechanics who catered to 鈥渂ike snobs.鈥 With BikeWyrks, Rembert said he is emulating shops led by friendly 鈥済earheads鈥 who work on bikes of all makes: There will be no sign here, as in some businesses, proclaiming 鈥淣o Walmart bikes.鈥
鈥淚 don鈥檛 entertain talking about your thousand-dollar groupset or how many bikes you鈥檝e got. I don鈥檛 entertain that,鈥 Rembert said. 鈥淎 lot of shops entertain that, which is fine; I was around a lot of that. But you need to cater to the whole community. You should feel welcome.鈥
Algernon 顿鈥橝尘尘补蝉蝉补 is the Journal鈥檚 southern New Mexico correspondent. He can be reached at adammassa@abqjournal.com.