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'So much more than Westerns': New Mexico film industry sees diverse productions with longer schedules

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The New Mexico film industry is resilient.

Since the SAG-AFTRA strike ended on Nov. 9, productions have descended on the state to film.

While the number of productions in the current fiscal year doesn鈥檛 quite match that of the last two years, there鈥檚 a difference.

鈥淒espite the strikes shutting down productions, the year is shaping up nicely,鈥 said Amber Dodson, New Mexico Film Office director. 鈥淲hat鈥檚 different about this year is the productions that we have are staying in the state longer. This means more opportunity to have a bigger economic impact.鈥

'So much more than Westerns': New Mexico film industry sees diverse productions with longer schedules

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From left, Sean Lew and Martha Millan in a scene from 鈥淭he Cleaning Lady,鈥 which is filmed in New Mexico.
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From left, Santiago Cabrera, Martha Millan and Sean Lew in 鈥淭he Cleaning Lady.鈥 The series has filmed in New Mexico for three seasons.
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Zahn McClarnon as Joe Leaphorn while filming the second season of 鈥淒ark Winds.鈥
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From left, Jessica Matten as Sgt. Bernadette Manuelito, Kiowa Gordon as Jim Chee, Natalie Benally as Natalie Bluehouse, Wade Adakai as Officer Gary Felix, Andersen Kee as Officer Harold Bigman, Zahn McClarnon as Joe Leaphorn and Elva Guerra as Sally Growing Thunder filming a scene on tribal lands for 鈥淒ark Winds.鈥

Dodson said one of the benefits of the film industry is how quickly it can rebound.

In recent years, the industry was hampered by the pandemic and then the Writers Guild of America strike, followed by the SAG-AFTRA strike.

鈥淎s soon as the switch was flipped, we started to get busy again,鈥 Dodson said. 鈥淚t鈥檚 going to be a busy summer.鈥

So far in fiscal year 2024, there have been 22 productions in the state. These range from feature films to TV productions, as well as shorts and video games.

In fiscal year 2023, there were 82 productions overall. Meanwhile, fiscal year 2022 had 109 productions.

鈥淥verall, we鈥檙e seeing the trend where we are getting higher production budgets,鈥 Dodson says. 鈥淚t鈥檚 a good thing because it uses bigger sets. With a TV series and larger movies, they are going to be on the ground longer.鈥

Some of the productions that have called New Mexico home this year have been the feature films, 鈥淓ddington鈥 and 鈥淗oney, Don鈥檛!鈥

On the TV front, Netflix is currently filming its Western series 鈥淩ansom Canyon鈥 and Fox completed the third season of 鈥淭he Cleaning Lady.鈥

In early April, the Village of Ruidoso announced it was a location for the feature film, 鈥淭he Lost Bus,鈥 which stars Matthew McConaughey and America Ferrera.

The series is based on Lizzie Johnson鈥檚 book, 鈥淧aradise: One Town鈥檚 Struggle to Survive an American Wildfire,鈥 which is about the 2018 Camp Fire that became the deadliest fire in California history.

The film鈥檚 story will be told through the perspective of heroic bus driver Kevin McKay and school teacher Mary Ludwig, who helped navigate a bus full of children through the deadly wildfire as the town of Paradise is caught in the destruction and chaos. The fire killed 85 people, leaving most of the town devastated.

At the Santa Fe Film Office, Jen LaBar-Tapia is just as busy.

As she looks at her board, there are eight productions ready to go.

鈥淚t鈥檚 fun keeping up,鈥 said LaBar-Tapia, Santa Fe Film Office director. 鈥淭hat鈥檚 the reason I鈥檓 in this job. I鈥檓 here to make the process easier for filmmakers.鈥

Santa Fe is also getting some 鈥淩ansom Canyon鈥 and 鈥淓ddington鈥 production days.

AMC announced the third season of 鈥淒ark Winds鈥 began production in mid-April.

鈥淢eow Wolf also has something they are doing,鈥 she said. 鈥淚鈥檝e got some student films as well. New Mexico School for the Arts is also doing a film, as well as a couple of students working on shorts from Santa Fe Community College. The range of productions is vast.鈥

Dodson said 鈥淓ddington鈥 filmed in Truth or Consequences and stars Emma Stone and Joaquin Phoenix.

鈥淲hat we鈥檙e seeing is film productions are looking beyond Santa Fe and Albuquerque,鈥 Dodson said. 鈥淲e are seeing this growth largely because of our film incentive. Filmmakers are discovering that New Mexico is so much more than Westerns. There are diverse landscapes across the state.鈥