ART | SANTA FE
‘Roadside Attractions’ photo exhibit celebrates New Mexico road trips and car culture
The endless stretch of a road ahead, broken up by funky landmarks and neon signs, was the basis of “Roadside Attractions,” the newest exhibit at the New Mexico Museum of Art.
“The show was inspired by images in the collection that are humorous and quirky and celebrate the pleasures of a road trip,” Katherine Ware, exhibit curator, said.
While it coincides with the centennial of Route 66 and features images from the Mother Road, Ware said the exhibit is not about Route 66 per se.
She said it shows New Mexico’s rich road culture and the state’s love of its cars, from mega trucks to lowriders.
“These are photographs made as works of art,” she said.
“They are more about evoking the experience of travel, being on the road, and the sense of discovery that often occurs,” Ware said.
The exhibit has more than 20 photos, most of which were taken in the mid-20th century, from the 1970s to the ’90s. She said the pictures reflect a time period where travelers had the privilege of having both a car and a camera.
While people might recognize things like the Sinclair gas station logo, the exhibit focused on individuality and entrepreneurship, she said.
“There are some pictures that show these very handmade sculptures or signs that have a real personal quality that reflects the passions and intentions of the owners of some of these Mom and Pop places along the road,” Ware said, “and that is in fairly sharp contrast now to our interstate culture, which is much more corporatized.”
“Roadside Attractions” includes a mix of photographers, and Ware said there are several New Mexico-based artists, such as Steve Fitch, and some nationally famous photographers, such as Evans and Joel Meyer.
The images show not only the individual, unique perspectives of the artists but also the subjects. They showcase the phenomenon on the highway, where people built their own signs or even dinosaurs, she said.
“They’re just so distinctive and so imbued with the passion of their makers,” Ware said.
She said it was all normal, touristy stuff, but the way the photographs isolated subjects made the normal feel slightly strange.
Nathan Benn’s captures a man in an astronaut suit at Cape Canaveral with two women in their summer travel outfits. The image combines hilarity with Americana, she said.
While some come from the archives and have not been seen in a long time, other images are recent acquisitions by the museum. Ware said she wanted to showcase lesser-seen and new parts of the collection, all while putting together something fun and capturing the spirit of a road trip.
“For me, I really was interested in that the evocations of having been on the road all day,” Ware said, “and the light is changing, sun is going down, and then there’s this oasis of neon.”
Elizabeth Secor is an arts fellow from the New Mexico Local ϼ Fellowship program. You can reach her at esecor@abqjournal.com.