SYNDICATED COLUMN
OPINION: When the call is coming from inside the house
There鈥檚 been a lot of talk about how helpless parents are to keep their children off the internet. What happens when the parents are the ones putting them there?
In July 2025, ABC 近距离内射合集 Studios released 鈥淏orn to Be Viral: The Real Lives of Kidfluencers鈥 on Hulu. The six-part docuseries 鈥 shot over five years 鈥 follows some of the internet鈥檚 most prominent child creators and their families: family vloggers the Fishers, the McClures and their Forbes-rated twin influencers Ava and Alexis, global kidfluencer powerhouse Like Nastya, and newcomer Ethan Rodriguez, managed by his 鈥渕omager.鈥
The series generated discussion about whether child influencers are being exploited. What followed was largely perfunctory. No meaningful commentary emerged, and no one seriously proposed guardrails to ensure financial protection for children in households earning significant 鈥 sometimes multimillion-dollar 鈥 incomes from content built around their kids鈥 lives.
It鈥檚 not clear that all of these parents are intentionally exploiting their children. The active cultivation of certain audiences raises immediate red flags. One family鈥檚 fan demographic skews heavily toward 35-to-45-year-old men. One child cuts to the chase on camera: 鈥淵ou鈥檙e exploiting us too 鈥 you鈥檙e filming us for money.鈥 And where does that money go? Palatial homes are on full display. Trusts established for the children are not.
A look at Hollywood鈥檚 reckoning with child star exploitation in the 1930s is instructive. Jackie Coogan earned millions as a child actor alongside Charlie Chaplin 鈥 and by adulthood, nearly all of it was gone, spent by his mother and stepfather. Coogan sued, but courts ruled his earnings legally belonged to his parents. The outrage that followed produced the California Child Actor鈥檚 Bill of 1939 鈥 the Coogan Law 鈥 requiring that a portion of child performers鈥 earnings be held in trust.
The problem is that kidfluencers almost certainly fall outside its reach. The law applies to children employed under contract in the entertainment industry. A parent filming their child for YouTube isn鈥檛 employing anyone 鈥 they鈥檙e just posting.
There is no contract, no studio, no employer to hold accountable. The result is a legal vacuum in which children can generate millions with no guarantee that a single dollar is protected for them.
What鈥檚 striking is that advocates for internet restrictions on teens rarely, if ever, focus on kidfluencers. There is almost no discussion of parents as content creators pushing the boundaries of child safety, no serious debate about why children who are the financial engine of successful channels aren鈥檛 being protected, and virtually no acknowledgment that devoted 鈥渇ollowers鈥 sometimes include predators 鈥 people who target not just the children but the parents themselves. The McClure family receives messages from adult men making disturbing claims about their young daughters. This is documented in the series itself. Nobody seems alarmed enough to act.
Like an episode of MTV鈥檚 鈥淐ribs,鈥 many of these parents live in sprawling suburban McMansions 鈥 real estate built, quite literally, on the backs of their kids. Ten million subscribers buy a lot of square footage. But 鈥淏orn to Be Viral鈥 never shows failure. None of these families struggles for views. We never met the kids or families who didn鈥檛 make it, or the ones now grappling with what was lost. The costs 鈥 to children packaged and presented for public consumption from birth 鈥 remain largely invisible.
Those of us working in online child safety are well aware of organized networks that use sophisticated social engineering to coerce minors into sending explicit images. These operations are effective even with children who have had no prior exposure to exploitation. The vulnerability multiplies for a child who has grown up understanding that their image is currency 鈥 and that it鈥檚 their own parents doing the spending. As concerns about AI-generated child sexual abuse material escalate, trading a photo of a child in a swimsuit for a few thousand subscribers isn鈥檛 just na茂ve. It鈥檚 providing raw material.
The record is also clear that sometimes it is a parent 鈥 not a stranger 鈥 who creates the conditions for a child鈥檚 harm. In a notorious Michigan case, teenager Lauryn Licari spent more than a year receiving vicious anonymous cyberbullying messages. The perpetrator turned out to be her own mother, Kendra, who used a VPN and spoofed numbers to hide her identity while her daughter came to her for comfort. Kendra Licari pleaded guilty to two counts of stalking a minor. This is happening. And Congress, in its race to appear responsive, has ignored this entire category of risk.
Legislation like KOSA does nothing for kidfluencers. Aimed at platform design and algorithmic harm, it places responsibility on tech companies 鈥 not on parents who are themselves the content creators putting their children at risk. Framing parents exclusively as protectors rather than potential sources of harm may obscure accountability for families who monetize their children鈥檚 childhoods.
So, the real question is: How do we account for this? How do we ensure that parents who place their children in the public eye understand how to mitigate those risks 鈥 and that their children are protected financially, physically and psychologically?\
We cannot keep speaking broadly about the 鈥減light鈥 of parents as though they are always the victims. Sometimes they are the threat. Sometimes the calls come from inside the house. And Congress isn鈥檛 addressing that at all.
Maureen Flatley is the president of Stop Child Predators. She wrote this for
Don McGowan is an entertainment law professor at the University of Washington and served on the board of the National Center for Missing & Exploited Children. He wrote this for