近距离内射合集

ECONOMY

As Uber and Lyft fees rise, some New Mexico riders turn to private drivers

Local drivers build loyal followings on reliability, familiarity

Jimmy Sanchez, right, gives A.J. Cruz a ride in Albuquerque on Aug. 12. Sanchez began driving for Uber nearly 10 years ago, but his wife encouraged him to launch his own driving enterprise to address the gaps his Uber clients were complaining about.
Published

A.J. Cruz was getting drinks with friends in Rio Rancho a few months ago when he needed a ride home.

Instead of opening a corporate rideshare app such as Uber or Lyft, Cruz decided to call a private driver his friends had recommended. Cruz thought the idea was brilliant because it meant he would put the money directly into the driver鈥檚 pocket instead of going through a corporation, he said.

Rideshare corporations account for 40% of passenger fares 鈥 and take as much as 65% to 70% on individual rides, according to 2025 data from the National Employment Law Project. After accounting for gas, insurance and vehicle maintenance, drivers are left taking home only a fraction of what passengers pay.

At the same time, driver earnings have fallen while passenger prices continue to rise, according to the . This creates an opportunity for independent drivers who offer services without surge pricing, where high demand, limited car availability and heavy traffic drive up costs.

鈥淎 lot of my clients had a demand,鈥 said Jimmy Sanchez, the driver who drove Cruz home after his night out and also works for Uber. 鈥淭hey had told me they had trouble finding Uber drivers and Lyft drivers.鈥

Sanchez began driving for Uber nearly 10 years ago and takes on local DJ gigs on the side. His wife encouraged him to launch his own driving enterprise to address the gaps his Uber clients were complaining about.

After naming his business HOFFA Transport, inspired by a nickname his friends gave him growing up, he handed out business cards to his Uber passengers. Many, like Cruz, value having a familiar face behind the wheel, whether heading out for the evening or returning from a doctor鈥檚 visit after getting blood drawn.

Jimmy Sanchez owns a business, HOFFA Transportation, and gives rides to people in the Albuquerque area.

But other riders appreciate the ability to request a driver in a preferred language 鈥 a feature Uber and Lyft do not offer.

Clients frequently mention a shortage of Spanish-speaking Uber and Lyft drivers in the area, said Sanchez鈥檚 wife, Ana Sanchez, who handles the scheduling for the business.

There have not always been barriers to requesting a Spanish-speaking driver.

Ten years ago, Uber uberESPA脩OL, allowing states like New Mexico to easily connect with drivers who spoke Spanish. But that feature has since quietly vanished from the app.

Sanchez now has roughly 10 consistent clients and has developed relationships with them through conversations during their rides. For some independent drivers, those relationships are part of what sets their services apart.

That is also true for Devie Richards, an Albuquerque- and Santa Fe-based independent driver who said she enjoys connecting with people from different regions.

鈥淚 get to have a conversation with people,鈥 Richards said. 鈥淚 get to connect with human beings, with humanity. I really like that a lot.鈥

A former Uber and Lyft driver who has been in the driving business for eight years, Richards now operates independently with a handful of consistent clients, primarily shuttling elderly passengers to doctor鈥檚 appointments or opera performances and driving travelers to the airport.

Many of her airport passengers, she said, have turned to her after being burned by drivers for corporate apps, who have arrived late. Clients frequently tell her they cannot rely on Uber or Lyft for early morning flights, even when scheduling a ride the night before.

Passengers like Cruz enjoy connecting with a private driver who is reliable and accommodating because experiences with larger companies can be negative.

鈥淚t鈥檚 really hit or miss, and you have some very rude drivers,鈥 Cruz said. 鈥淭heir cars sometimes are very dirty, and they don鈥檛 seem to care about the customer if they鈥檙e too hot, too cold, or if they're feeling comfortable.鈥

And from a driver鈥檚 standpoint, the experience through corporate platforms is also hit or miss, Jimmy Sanchez said, adding that he has had his share of nightmare rides, from belligerent, intoxicated passengers to couples physically fighting in the back seat.

But 鈥渒nock on steering wheel,鈥 he said, his private clients have made his job easy and more enjoyable.