RETAIL
Cookie Dough Bliss & Creamery brings vibrant family spaces to Albuquerque area
The franchise has locations in Albuquerque and Rio Rancho
Keith Rayborn spent much of his career helping solve challenges in the aerospace and defense industries. Now, he’s focused on building a family business that can be passed onto the next generation — one scoop at a time.
Earlier this year, Rayborn launched Cookie Dough Bliss & Creamery at two locations in Rio Rancho and Albuquerque. The first opening came in February, debuting the treat shop at 1360 Rio Rancho NE near Intel, and the second came in March at 5600 Coors NW in the Andalucia shopping center in Albuquerque.
The shops feature what Rayborn described as “a different take on cookies and milk,” offering both a wide selection of ice cream and edible cookie dough made with specially treated flour and no eggs.
“It’s actually shelf-stable,” Rayborn said of the cookie dough, which can be refrigerated for up to two weeks and frozen for up to three months. He added that the shops also carry 12 flavors of Hershey’s Ice Cream — a unique offering for New Mexico.
The openings represent a first-time expansion into the Land of Enchantment for Cookie Dough Bliss & Creamery, a franchise with fewer than 10 locations open across the ϼ States.
Rayborn, based in Rio Rancho, learned about Cookie Dough Bliss while living in Texas, where he owns three other cookie and ice cream shops belonging to another franchise. His son began running those stores after Rayborn and his wife moved to Rio Rancho in May 2025 to be closer to their grandchildren.
The dessert business is a big departure from Rayborn’s previous ventures, which included working for Lockheed Martin, heading Northrop Grumman’s European operations and leading a company that designs, builds and manages toll roads. Rayborn retired in 2018 and is now using his entrepreneurial skills to launch something he hopes can become a family legacy.
“I worked for large companies my whole life, and I always wanted my kids to be able to run their own businesses,” Rayborn said.
Cookie Dough Bliss’ menu features a rotating lineup of flavors including brownie batter, Bischoff and snickerdoodle cookie dough, as well as cotton candy, strawberry cheesecake and cappuccino crunch ice cream. The shops’ cookie dough flights are available for between $6 and $12.
“We also tend to have happy hours and specials to make it more affordable for families,” Rayborn said.
At Cookie Dough Bliss’ New Mexico locations, families can enjoy their ice cream in a vibrant setting featuring bright pink walls, neon light signs, checkered floors and Duke City-inspired murals painted by Rayborn’s daughter.
“When we sell ice cream and cookie dough, we’re selling 15 to 20 minutes of happiness. We want it to be light; we want it to be vibrant,” Rayborn said. “It’s all about providing an atmosphere that facilitates families having a good time.”
The Cookie Dough Bliss venture is a nostalgic one for Rayborn, whose very first job was at an ice cream shop. Rayborn said returning to his roots and being a part of his 15 employees’ career beginnings has been refreshing.
“There’s something satisfying about getting to do something like mop floors because it’s a very clear-cut process, and when you’re done, you’re done,” Rayborn said with a laugh. “I think it keeps me young.”
Rayborn doesn’t plan to stop at just two locations. He aims to open at least four more locations in Albuquerque, Las Cruces and Santa Fe. He is also eyeing Arizona.
Kylie Garcia covers retail and real estate for the Journal. You can reach her at kgarcia@abqjournal.com.