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Neon makes colorful comeback on Downtown sign

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This new neon sign will welcome visitors to Downtown Albuquerque and harkens back to the classic neon signs that used to line Route 66.
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Albuquerque Mayor Tim Keller addresses the media ahead of lighting the new Downtown neon sign from earlier this year.
Gino Gutierrez
Gino Gutierrez Podcast Editor
Published Modified

After a five-year hiatus, a new neon sign will welcome visitors to Downtown.

The sign near Dr. Martin Luther King Jr. and Broadway NE harkens back to the neon signs that once lined U.S. Route 66 and is a signal of a renewed vibrancy in the city core, according to Mayor Tim Keller.

鈥淚t looks great at night and is also a homage to our past that says, 鈥榃e love who we are, and we鈥檙e also excited about where we鈥檙e going,鈥欌�� Keller said. 鈥淲hen you come Downtown, there鈥檚 a lot of great new things.鈥�

The new sign cost $60,000 and replaced its older, faded predecessor.

Keller said the city鈥檚 goal with the new sign is to 鈥渦p their game,鈥� and the sign鈥檚 color scheme incorporates blues and reds meant to reflect elements found in retro Route 66 neon signs and a classic New Mexican turquoise background.

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