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ART | SANTA FE

40 years of the Contemporary Hispanic Market

Artist Francisco Sanabria has seen the event grow since day one

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Contemporary Hispanic Market

WHEN: 8 a.m. to 5 p.m. Saturday, July 25, and Sunday, July 26

WHERE: Lincoln Avenue, north of the Plaza, Santa Fe

HOW MUCH: Free, at 


On the weekend of Saturday, July 25, and Sunday, July 26, art lovers and collectors can browse 128 booths filled with paintings, pottery, photographs, jewelry and other one-of-a-kind art pieces at the Contemporary Hispanic Market in Santa Fe, just steps north of Santa Fe Plaza. The market is celebrating its 40th anniversary this year.

Francisco Sanabria participated in the very first Contemporary Hispanic Market and has returned almost every year since. Born in the garden city of Bucaramanga, Colombia, Sanabria has lived in Santa Fe since the 1980s.

“I’ve been to quite a few places, and New Mexico is my place,” Sanabria said. “There’s a lot of Native people here, and also the energy of New Mexico is really nice, and I just feel comfortable here. I feel like this is the place that suits me.”

Sanabria is known for his brightly colored paintings of landscapes and portraits of animals. Whether painting the chameleons and parrots of his native Colombia or the foxes and coyotes of his adopted home, he said he feels spiritually connected to the animals he paints.

Francisco Sanabria

“Actually, I did a painting that was very beautiful. I called them ‘Soulful Coyotes,’” Sanabria said. “… Some of these animals, it’s almost like they’re magic. They almost don’t look real, but they’re real.”

Sanabria said he acquired his unique sense of color and composition from his father, who designed and built homes.

“His houses were beautiful. I mean, the floors, the walls — he did all this work, and everything looked beautiful. So, I was inspired by the way he put things together,” Sanabria said. “He was definitely an inspiration for me, because color is beautiful, but also you have to have a balance. If you don’t have a balance, then it looks gaudy.”

Ramona Vigil-Eastwood, who has served as the market’s president since 2006, said the event started humbly. When Sanabria showed his work at the first market, it was just him and 10 other artists in the back of a courtyard near the Palace of the Governors.

“Forty years ago, I was 34. So, I’ve seen the market evolve,” Vigil-Eastwood said. “I’ve seen, from pretty much the beginning of the market, how things have changed.”

Not only has the number of artists expanded, but so has the number of applicants, making the jurying process increasingly competitive year over year. The market also now has 18 different artistic categories.

“We do keep the artists at a high standard of making their artwork, and I think the artists appreciate that, because the goal is to make them be successful in their career,” Vigil-Eastwood said.

The original impetus was to offer an alternative to Santa Fe’s Traditional Spanish Market, whose strict regulations about what is “traditional” excluded many artists who would have wanted to participate.

“Ours is a little bit more easygoing,” Vigil-Eastwood said. “But since we are contemporary, and we do work in the contemporary styles, some folks come to me, and they say, ‘What’s so contemporary about that carving that person is doing over there?’ Well, it is contemporary because they’re not using the traditional methods of carving that the traditional folks do, and they’re also using oil or water-based paints. In the traditional (market), they’re actually supposed to be making their own paints.”

Forty artists — about one-third of the total number — will be participating in the Contemporary Hispanic Market for the first time this year.

“We always have new people in our market,” Vigil-Eastwood said. “Some come back, but they do get juried in. But we also have new people who come in, and they’re always thrilled to be there. They tell me, ‘We know this is where I need to be, so that I can express myself the right way in my career.’”

Logan Royce Beitmen is an arts writer for the ϼ. He covers visual art, music, fashion, theater and more. Reach him at lbeitmen@abqjournal.com or on Instagram at .