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Bregman highlights Haaland's link to Epstein files in new TV ad as primary race heats up

Haaland campaign blasts ad as 'false attack' as the two Democrats jockey for voter support

Democratic gubernatorial candidate Sam Bregman launched television ads this week that, among other things, highlight his opponent Deb Haaland's inclusion in the Epstein files in the form of a 2014 flight log.
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SANTA FE 鈥 The long shadow cast by Jeffrey Epstein in New Mexico has crossed into the state鈥檚 race for governor.

Democrat Sam Bregman released a television ad Wednesday that spotlights his primary opponent Deb Haaland鈥檚 appearance in the Epstein files, millions of records released by the U.S. Department of Justice related to the disgraced financier who died in 2019.

鈥淯nlike others, I鈥檓 not in the Epstein files,鈥 Bregman says in , without mentioning Haaland by name. 鈥淪o I can hold perpetrators who committed crimes at Epstein鈥檚 ranch accountable.鈥

A flight log included in the released files shows former gubernatorial candidate Gary King and Haaland, his running mate, took a jet in 2014 chartered for King by Epstein to Washington on a fundraising trip with several campaign staff.

Haaland鈥檚 campaign has downplayed the significance of the log, which has been reported on by local and national media outlets, saying she had no relationship with Epstein and no knowledge of his involvement in securing the charter flight.

In response to Bregman鈥檚 new ad, Haaland campaign spokeswoman Hannah Menchhoff on Wednesday called the insinuations a 鈥渇alse attack鈥 that have been fact-checked by news outlets.

鈥淒eb says that Jeffrey Epstein was a despicable predator who committed heinous crimes and she supports a full investigation into his crimes,鈥 Menchhoff told the Journal. 鈥淪he knew nothing about the way in which the plane was chartered and supports a full investigation into Epstein鈥檚 crimes.鈥

With Gov. Michelle Lujan Grisham term-limited and set to step down at the end of this year, Haaland and Bregman are the two Democrats vying to be New Mexico鈥檚 next governor. Three Republicans are also running, and additional independent and minor party candidates could file this summer.

Haaland, who served as U.S. Interior secretary under former President Joe Biden, has outraised Bregman and her other rivals in this year鈥檚 race, as reports filed this week show she has collected more than $11.1 million since launching her campaign in February 2025. She has already spent about $6.7 million of that amount, primarily on campaign staff and advertising.

For his part, Bregman, who is currently the Bernalillo County district attorney, has raised roughly $3.7 million for his campaign, including contributions from his son, Chicago Cubs third baseman Alex Bregman, and other family members.

Bregman鈥檚 campaign is paying more than $31,000 to run the TV ads on several network stations, according to public filings. Both the TV ads and similar radio ads also tout Bregman鈥檚 policy proposals in this year鈥檚 race. 

Meanwhile, Haaland this week highlighting her personal background as a single mother and her willingness to fight against President Donald Trump鈥檚 policies.

Political impact of Epstein legacy 

The past connections of Epstein to New Mexico have been rekindled in recent months, with Attorney General Ra煤l Torrez鈥檚 office reviving an investigation into possible sexual abuse and other criminal activity at the Zorro Ranch that Epstein owned outside Santa Fe.

In addition, the state House approved the creation during this year鈥檚 30-day legislative session of a truth-finding commission with the authority to issue subpoenas to individuals connected to the ranch.

University of New Mexico political science professor Jessica Feezell said the prominence of the Epstein files in political ads reflects public dissatisfaction with how investigations into alleged human trafficking and sexual exploitation involving Epstein and a broad circle of associates have been handled.

鈥淎s long as invoking Epstein-related connections offers a political advantage, candidates will continue to use it, particularly in campaigns where they are trailing financially or in public support,鈥 Feezell told the Journal.

She also said research shows that male candidates tend to use more negative advertising when facing off against female opponents.

On a national level, the Democratic National Committee against Republican incumbents in the U.S. House, accusing them of stonewalling the full release of the Epstein files.

Governor鈥檚 role likely limited 

As for Bregman鈥檚 claims he would hold perpetrators of criminal activity at Zorro Ranch accountable, it鈥檚 unclear how much authority he would have to do so as governor 鈥 or as Bernalillo County鈥檚 top prosecutor.

That鈥檚 because any potential criminal case would likely be led by the state Department of Justice, an independent state agency that has said it plans to work closely with the legislative truth commission.

Lujan Grisham said in February she welcomed the reopening of the investigation into activities that took place at Epstein鈥檚 former ranch.

"We don't care who you are, if you did something related to this Epstein case ... we will find you," the governor said at the time.

Epstein purchased the Zorro Ranch from the family of former Gov. Bruce King, the father of Gary King, in 1993. The property is located near Stanley on more than 7,500 acres of land and features a 33,339-square-foot mansion, pool, hot tub and other structures.

It was sold for an undisclosed price in 2023 to the family of Texas real estate mogul Don Huffines, who has said he plans to turn it into a Christian retreat center.

Dan Boyd covers state government and politics for the Journal in Santa Fe. Follow him on X at or reach him via email at dboyd@abqjournal.com.