JOURNAL COLUMNIST
Hoodiegate mastermind lifts his veil (of philanthropy and raising awareness)
"Never give up on a story."
"Build source rapport."
"Put a bow on everything."
"Yes, I'll have another margarita."
"Thanks, I just got these Trump shoes in the mail."
Those are some of my planned remarks for the dinner banquet should I win an award for this column.
Remember hoodiegate, the distribution of bright yellow hoodies to the homeless in Albuquerque in late November, a story that blew up in advance of the Dec. 9 mayoral runoff between Tim Keller and Darren White?
Remember the complaint Keller's campaign lawyer, Daymon Ely, filed on Dec. 4 against Paul Gessing, a private citizen who had publicly said he knew who distributed the hoodies?
City Clerk Ethan Watson determined Ely's complaint "satisfies the facial sufficient criteria" of the city's Election Code in a Dec. 5 letter to Gessing. Watson told Gessing, president of the Libertarian-leaning Rio Grande Foundation based in Albuquerque, that he was "referring this claim to the Board of Ethics for further investigation."
Oh, nooo.
On Jan. 21, the city's Board of Ethics and Campaign Practices arrived at the obvious legal conclusion after a one-day hearing, stating the complaint "was deficient on its face" because it did not allege Gessing himself violated Election Code.
And more pertinent, "the Code provides that the only proper respondents for a Complaint before the Board are either candidates or the chair or equivalent of a measure finance committee," wrote ethics board chair Jason Marks.
But it was facially sufficient enough for Watson, Keller's wingman, to pass it along to the ethics board.
The hoodies distributed to our overserved homeless community members were emblazoned with "I ❤️ Tim Keller" lettering, and Keller can’t stand being mocked. For a guy who used to play high school football, he's awfully thin-skinned. His image is his livelihood, and he simply can't take a joke.
Keller complained to the Journal Editorial Board last year about the frequency of my columns. That made me want to go to one of his news conferences and complain about the frequency of those.
So Keller lashed out with a frivolous complaint against Gessing.
As we wrote in a Dec. 14 editorial, headlined "Mayor's ethics complaint threatens free speech rights," the complaint was also shoddy lawyering. Ely, a former Democrat state representative from Corrales, alleged in the complaint the hoodie lettering read "I Love Mayor Keller" although the word "mayor" was not on them. And Ely twice used the spelling "gorilla" when the proper word for the context should have been "guerilla tactics."
More importantly, Gessing was right when he said Ely's complaint was an "intimidation tool" and "an attempt at bullying and an inappropriate use of power."
"Compelling a private citizen and political blogger to divulge his sources is absolutely inappropriate," we wrote in our Dec. 14 editorial. "Going after a prominent blogger to divulge his sources, and threatening him with a public reprimand or $500 fines for each alleged violation of the city's election code, is a direct assault on the First Amendment, free speech and journalism."
I know what you're thinking — I'm burying the lede. "Get to the point Tucker, you Trumper!" OK, but I had to go through the chronology of events because they were so egregious.
For days and weeks after hoodiegate hit the news, including making the Washington Examiner, I pestered Gessing for his source. After it became a legal matter, I stopped asking for his source and instead asked Gessing to see if his source would meet with me.
On Monday, it finally happened. It took me almost nine months, but I finally got "the" interview. Gessing arranged a meeting at his Downtown office between myself and the mastermind of the hoodies. I owe Paul big for that. It pays to build source rapport.
The man who said he both produced and distributed the hoodies asked for anonymity, and I agreed. He consented to be identified only as Larry, an Albuquerque business owner in his 30s. That's as much about his identity I know or can say.
Larry says he fears retaliation. Asked if he feared being sued, Larry half-jokingly said he worried about getting shot.
"I am worried about my safety," he said. "New Mexico has a long track record of political violence. Just one example is the firebombing of the Republican (headquarters in Albuquerque in March 2025). I will not speak to anyone else."
I was glad I had worn my Trump shoes to the interview, Larry liked them.
Larry said he came up with the "I ❤️ Tim Keller" hoodie idea after purchasing supplies and clothing at a big discount from an Albuquerque printing business that closed. Hundreds of the hoodies already had "I ❤️” lettering, he said.
Larry blames Keller's policies, particularly coddling the city's 3,000-person homeless population, for the many business closures and general decay and decline of the city we all see on a daily basis.
"For people who live here every day, Keller has made this city miserable for everybody, but it's especially miserable for a place to do business," Larry said.
Larry said he took the supplies out of storage and spent five days printing 999 yellow hoodies before he distributed them to homeless people at Expo New Mexico and "all up and down Central" the day before Thanksgiving.
It was a cold night on Wednesday, Nov. 26. Temperatures dropped to freezing. Days later, the city received its first snowfall of the winter, which caused nearly 200 schools and government offices across the state to close or delay their openings. The homeless in Albuquerque were seen wearing the hoodies for several days after their distribution.
"With the amount of money Tim Keller spends on the homeless, you'd think they would at least have something warm to wear," Larry said, adding the hoodies were of high quality, water resistant and did provide warmth. "Warm hoodies do a lot more service than clean needles. It is not compassion to let people overdose on the street."
I asked Larry if he had any help. He said there were no GOP operatives from Texas involved as had been claimed and reported. It was all his idea, Larry said, and no one else was involved until the distribution of the hoodies.
Larry said it took him 4 1/2 hours to distribute the near-thousand hoodies on Nov. 26. He said "a significant number" of police service aides from the Albuquerque Police Department, some Rail Runner security officers, homeless people and "just random people" came to his aid and helped distribute the large bags of hoodies between 11 a.m. and 3:30 p.m.
Larry says there are no hoodies left, except for a couple that police service aides took home, although he still has the "I ❤️” stencil.
"I really wasn't trying to be secret about it," he said, adding it was daytime when he distributed them, he was wearing one of the hoodies himself, and he had his vehicle's emergency lights on.
Like Gessing, Larry was also compelled to get an attorney after Keller's complaint. Larry says he doesn't believe he is subject to the city's Election Code any more than Gessing — and he's absolutely right.
"I provided them very nice, warm hoodies free of charge," he said. "I provided warm hoodies to the homeless when the city didn't."
Asked if he hoped the hoodies would impact the runoff election, Larry said he hoped instead for real action.
"What I was hopeful for was the mayor would actually do something for the homeless," he said. "That doesn't mean just hiding them, that means getting them some help to stay off the streets.
"I really didn't think it would blow up, I just had all these hoodies and a strong dislike of the mayor."
There was a lot of finger-pointing at the time. Republicans blamed Keller, who blamed the state party for spreading a baseless allegation that Keller was involved. White blamed Keller for allowing the city's homeless to "do whatever the hell they want."
All the politicos feigned outrage about the homeless allegedly being used as political props, as if the politicos themselves don't frequently use human political props.
I give Larry credit for actually doing something to keep people warm instead of just virtue-signaling. Words have never kept me warm at night, not from a politician, anyway.
"I'm deeply concerned about the future of the city, particularly when it comes to the availability of jobs, businesses coming and staying here and just the overall decay of the city," Larry concluded. "I strongly believe Deb Haaland is going to destroy New Mexico."
He's not alone in that assessment.
And that's a wrap on hoodiegate. I'll plead the Fauci from this point forward.
Jeff Tucker is a Journal columnist, former Opinion editor and a member of the Journal’s Editorial Board. He can be reached a jtucker@abqjournal.com.