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LOCAL COLUMN

OPINION: New Mexico made voting easier. Doña Ana County just proved it works

Published

Voter turnout is on the rise in Doña Ana County. In the 2026 primary, nearly 25,000 votes were cast, up from just under 15,000 in 2024, and roughly the same in 2022. It's rare for a midterm primary to outpace turnout from a presidential election. This wasn't an accident. It was the result of two structural changes to how New Mexicans vote, paired with a deliberate effort by the League of Women Voters of Southern New Mexico to make sure voters knew about them.

So, what changed? Two things. In 2024, the state introduced permanent absentee status: Voters can now ask to be added to a list that automatically mails them a ballot for every election, rather than requesting one each cycle. In 2026, the state opened its primaries: Unaffiliated and independent voters, previously shut out of primary elections entirely, can now choose to vote in either major party's primary.

The results show up clearly in the data. The rise in turnout was countywide. Rural communities like Chaparral and Sunland Park saw gains alongside more populous areas. Two increases stand out: The number of unaffiliated voters casting ballots rose sharply, and absentee ballot use climbed countywide, especially in rural areas farthest from polling places.

These reforms do something different from a typical get-out-the-vote campaign. GOTV efforts persuade people who are already eligible and able to vote. Structural changes work earlier: They remove the barriers that kept eligible people from voting at all. Permanent absentee status erases the burden of repeat paperwork for voters who live far from a polling place. Open primaries give unaffiliated voters, a growing share of the electorate, a real reason to participate instead of sitting out the only competitive races on the ballot. One approach persuades existing voters; the other creates room for new ones.

That distinction matters most for voters our system tends to overlook. Rural voters are often the last to hear from campaigns. Permanent absentee status hands them a permanent fix to a persistent problem. Unaffiliated voters, meanwhile, have long been asked to choose between candidates chosen by parties they don't belong to. Open primaries let them weigh in without forcing them to register with a party first.

But none of this works if voters don't know the rules have changed. That's where LWVSNM came in, running targeted outreach in rural parts of the county to explain permanent absentee status to voters who might otherwise never have heard of it. Even without the budget of the statewide absentee campaign that drove turnout in 2020, these efforts moved the needle: Rural absentee use rose steadily compared to 2022 and 2024.

The lesson is straightforward: Structural reforms create the potential for higher turnout, but it takes funded outreach to convert that potential into votes. LWVSNM is now raising funds to extend its rural primary gains countywide for the general election, through a social media and billboard campaign to raise awareness of absentee ballot applications. As other states move to tighten voting rules, New Mexico has gone the other way, expanding access for the voters most often left out. Sustaining that progress means giving organizations doing this work the resources to reach more voters. That's an investment worth supporting. Donations can be made at or by mail to LWVSNM, P.O. Box 15142, Las Cruces, 88004.

Daniel Gomez is an assistant professor in the Department of Political Science, Public Law and Administration at New Mexico State University.