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GEOFF GRAMMER / UP FRONT

Leaving his own mark: Notah Begay III honored for Native youth work

The Albuquerque golfer and analyst receives the 2026 Payne Stewart Award for his NB3 Foundation's work supporting Native youth health and leadership.

Notah Begay III speaks June 6 during a press conference at the Twin Warriors golf course on the Santa Ana Pueblo.
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He’d rub a small strip of chiih across his cheek — just a little below each eye — before every match.

It was part of the routine for Notah Begay III.

The red clay (chiih in Diné bizaad) he donned in his youth was a symbol — an homage to a people he never asked to represent, and yet never shied away from when he was thrust into a position to do so.

So, when the narrative of that young golfing hot shot from Albuquerque started to grow to a level that reached thousands, maybe millions of people around the world — sometime around his All-America seasons and National Championship win at Stanford while teaming up with Tiger Woods — Begay had a decision to make about what he thought was a private, personal tribute.

“I stopped putting it on because the media started characterizing it as war paint, which it wasn’t,” Begay said.

Whether he asked for it or not, Begay realized he was one of the few — sometimes the only — actual representatives of a Native American community that hasn’t exactly always been afforded a flattering or fair portrayal in media, movies and history books.

“I’ve always been very adamant about not perpetuating stereotypes of my people,” Begay told the Journal. “(The clay), I started doing it early in my junior golf career because it was a way to acknowledge the journey that I was about to embark on. You see it a lot in cross country and with cross country runners in New Mexico that come from the various pueblos and reservations, and it’s certainly not anything defiant or aggressive.

“It’s simply the athlete acknowledging that they are about to push themselves to their limits and to get strength to do that.”

But then came that trip to Europe. Some overseas reporter covering a golf event he was taking part in referenced Begay’s “war paint” in an article.

“And so I just decided that I could still say my traditional prayers in our ways, but just without using the clay anymore,” he said.

Notah Begay III — the grandson of a Navajo Code Talker who also has the blood of San Felipe and Isleta pueblos in his veins and proudly calls himself a New Mexican — decided that to maximize the good in the opportunity golf had given him, he would have to do so with a combination of passion and calculation.

“I knew I was going to have a chance to make an impact,” Begay said. “I knew I had to do it right.”

Payne Stewart Award/NB3 Foundation

Sitting in an NBC Sports broadcast tower at the 3M Open at the TPC Twin Cities in Blaine, Minnesota, on July 20, Begay seemed to take notice before his three colleagues.

The 53-year-old golf analyst looked up from the television monitors in front of him and locked in on a man walking toward him from the back of the room holding something.

And why was there a camera crew behind him?

Notah Begay III talks to kids at a golf clinic in Seattle earlier this month. (August 2026)
Notah Begay III talks to kids at a golf clinic in Seattle earlier this month.

“On behalf of the PGA Tour and the Southern Company,” said the man, now recognized by Begay as being Aaron Stewart, son of golf legend Payne Stewart, “I’d like to present to you the 2026 Payne Stewart Award.”

A moment of awkward silence filled the room while Begay, an almost confused look on his face while his head was slightly cocked and he held his broadcast headset off his ear, took a moment to process.

“Are you serious?” he said with an emotional laugh before his colleagues on the golf broadcast started cheering and patting him on the back.

That kid who used to sneak onto Albuquerque’s Ladera Golf Course was now being honored with one of the game’s top honors for living a life of making a difference in his community. Begay has done so primarily through the , a Native-led nonprofit organization based at Santa Ana Pueblo that is primarily focused on improving health, wellness and instilling leadership skills in Native American children.

“Notah Begay III has built a remarkable legacy of serving others that extends far beyond the game of golf,” said Chris Womack, president, chairman and CEO of the Southern Company.

“Through the NB3 Foundation and his ongoing advocacy for Native American youth, he has helped thousands of young people pursue healthier lives and brighter futures.”

For Begay, validation was never needed, or even sought.

But that doesn’t mean he wasn’t blown away by winning the award — one that will be presented formally Tuesday night in Atlanta in a ceremony that will be televised live on the Golf Channel at 5 p.m. MDT.

“My name is on the organization. And I get so much credit, but I stand on the shoulders of many,” Begay said of his foundation.

“Sports and healthy activities was something that changed my life, and it wasn’t just golf,” added Begay, who also played soccer and won multiple state championships in basketball in addition to all his golf accolades at Albuquerque Academy in the 1990s.

“I’ve always tried to make our work reflective of what gives me purpose. And sports and lifting up the opportunities for young kids in this state is kind of front and center for me.”

A vision fulfilled

As a senior at Albuquerque Academy, Begay was selected by students at To’Hajiilee High School — a school 30 miles west of Albuquerque on the Navajo Nation — to be their commencement speaker.

“I’m driving out to do this speech, just completely baffled as to what I’m going to say because, you know, in spite of the optical differences — they’re at a public, Navajo Nation school, I’m at a very exclusive private school — I didn’t feel any different from them,” Begay recalls.

“I felt like I had the same questions about my identity, I had the same questions about my future, I had the same uncertainties about the choices I was gonna make in the next two or three years. And in driving out there, it hit me. I realized that my life was gonna be different because my accomplishments in golf were going to allow me to do things others didn’t get to do. This was an opportunity for me to make an impact.”

As he says, it “wasn’t always a straight line.” Begay had his bumps along that road, but even those public missteps, he says, have allowed him to be even better equipped to relate, empathize and connect with his state, his community.

“And not just the Native community, but the New Mexico community,” he said. “It’s important for me and always make sure that when I’m announced on the first tee at any tournament I’ve played around the world, that I’m announced as from Albuquerque, New Mexico, because I need people to know that that’s where I’m from.”

Yeah, but how’s his game?

On the course, the “old” guy still has a few good rounds left in him, it seems. 

Begay, who lives in Albuquerque and is a full time analyst with the Golf Channel, also still occasionally competes on the PGA Champions Tour. In fact, just last weekend in Washington he carded a 5-under-par and tied for 19th at the Boeing Classic.

“My game’s coming around,” Begay said, hinting he may even play in next month’s New Mexico Open — an event he won nearly 30 years ago in 1998.

And given his well-established, confident and secure place in the world of golf a good 30 years after first being thrust into the spotlight, Begay thinks there may be one more surprise left in him while still on the huge platform golf has provided him.

“Who knows?” Begay pondered. “After winning this award, you may see me show up on the on the Champions Tour someday with my chiih .”

Geoff Grammer is a sports writer and podcaster for the ϼ who covers UNM Lobo basketball and writes a front page column each Monday aimed at simply telling the stories of people he comes across as a reporter, a dad, a husband and a native New Mexican. If you have any suggestions or feedback, reach Geoff Grammer at ggrammer@abqjournal.com or follow him on Twitter (X) .

Geoff Grammer / Up Front columns

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