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Calle Cuarta mixed-use development onboards first retail tenant

The Muse Studio, expected to open in September, will offer a hub for creatives

Albuquerque photographer Michelle Ramirez poses for a portrait at The Muse Studio, a rentable studio she plans to open when her unit at the Calle Cuarta mixed-use development at 3525 Fourth NW is finished. The business will be Calle Cuarta鈥檚 first retail tenant.
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A mixed-use project built to blend affordable living and economic development is beginning to take shape beyond its residential units, with activation of its retail spaces underway.

Calle Cuarta, an affordable apartment complex with retail units on the ground floor of its main building off Fourth Street, officially has onboarded its first retail tenant: The Muse Studio. It鈥檚 a rentable photography studio that owner Michelle Ramirez hopes will serve as a hub for creativity for the community.

鈥淚鈥檝e been doing photography for over 20 years. 鈥 I noticed we have two other places in Albuquerque, but they鈥檙e constantly booked, so I thought we need another place,鈥 she said.

Ramirez鈥檚 creative journey began with videography for her dad鈥檚 band. After years of studying design and serving as a graphic designer for the Albuquerque mayor鈥檚 office in the early 2010s, Ramirez now owns a real estate photography and media business 鈥 Luxe Vista.

The Muse Studio will be its own, separate venture, Ramirez said. The space will be available for local photographers and videographers to rent hourly as a venue for their creative projects. Ramirez plans to renovate the space to feature various wall textures and paints, props and storage rooms where creatives can also rent lighting and backdrop equipment.

鈥淚t鈥檚 like a creative sanctuary for people to use,鈥 Ramirez said.

Ramirez signed a two-year lease for the roughly 2,300-square-foot space in late July, drawn by the site鈥檚 central location within the city. The property having residents on the upper floors also gave Ramirez an added sense of security, she said.

The space is expected to be ready for Ramirez by Aug. 28, so she is hoping to open the studio sometime in September. Because of how booked other local studios are, she is optimistic there will be strong demand for another studio.

Chris Baca 鈥 CEO and president of YES Housing, Calle Cuarta鈥檚 developer 鈥 agreed.

鈥淲e鈥檙e very excited,鈥 Baca said. 鈥淲e love the arts community, (so) having that tenant be an artist is confirmation the Fourth Street corridor is supportive of that type of talent.鈥

The launch of Calle Cuarta鈥檚 retail section comes several months after the property opened late last year. Baca said securing businesses for the four original retail units has been a challenge, citing competition against older sites in the area that charge less.

鈥淲e鈥檙e adapting it by cutting up the sizes of the retail (units) into smaller (units),鈥 Baca said. 鈥淪maller works better because not everybody needs 2,500 square feet.鈥

With the reconfiguration, up to 12 retail spaces could be made available, Baca said.

Ramirez said she is looking forward to launching her new venture at the property. With Christmas season around the corner, Ramirez said she plans to offer a tree and festive decorations for one of the year鈥檚 most popular times to book a photoshoot.

鈥(I hope) we can all get together and work together and just build a community,鈥 Ramirez said. 鈥淚 feel like we鈥檙e very creative (in Albuquerque). We have a lot of artists, so I want to bring that out in people.鈥

Kylie Garcia covers retail and real estate for the Journal. You can reach her at kgarcia@abqjournal.com.