近距离内射合集

Albuquerque natives Sue Goheen and Hailey Montoya are best friends as much as they are mother and daughter. They鈥檙e also business partners.

The two, who have built successful careers across real estate and tech, are channeling their creativity and shared love of florals into a small business called Elle Belle Bloom Bar & Bouquet Preservation.

The business, launched earlier this year, offers a build-your-own-bouquet bar for special events, as well as custom resin creations that preserve bouquet flowers in coasters, crosses and trays.

Inspiration for the venture came from the visual search engine Pinterest, which Montoya was scouring in preparation for her own bridal and baby showers over the last couple of years. She implemented her version of a build-your-own-bouquet setup at those events, hoping to give her guests both a fun activity and something to take home.

鈥淭hat turned out really beautiful, and it was special for the guests,鈥� Goheen said. 鈥淚t鈥檚 just a great memory.鈥�

Montoya said positive feedback from guests and the rewarding feeling of seeing her vision come together made her think, 鈥淲hy not turn this into a business and share what has brought us so much joy at other people鈥檚 events?鈥�

Montoya鈥檚 bloom bar inspiration coincided with Goheen taking an interest in flower preservation.

Throughout her life, Goheen wasn鈥檛 much of a crafter, but occasionally preserved flowers using the old-fashioned method of tucking them inside a heavy book. Her daughter鈥檚 recent special events 鈥� as well as social media videos and growing older 鈥� made her want to pursue a hobby and tap into her crafty side.

She started experimenting with preservation by drying flowers and embedding them in a clear liquid called epoxy resin, which, with a cast or mold, firms up into a solid keepsake offering three-dimensional views of the flowers.

鈥淚t was a lot of trial and error,鈥� Goheen said. 鈥淏ut now, with experience, it鈥檚 getting better and better. Not perfect still, but getting the hang of it.鈥�

Goheen started presenting the resin creations as gifts to loved ones, who couldn鈥檛 get enough of them.

The mother and daughter were on one of countless phone calls, discussing their floral projects and dreams, when the potential for a joint venture became apparent.

鈥淲e were just like, 鈥榃ell, let鈥檚 just do it together. What鈥檚 stopping us?鈥欌�� Montoya said.

The pair informally did a few events before officially launching the business in March. Elle Belle 鈥� a name inspired by Montoya鈥檚 daughter鈥檚 nickname 鈥� has done three events since then and is booked every weekend through May. The business also participated in its first market and pop-up events this weekend, offering bloom bars and resin creations at a Mother鈥檚 Day Market at Heatwave Coffee on Saturday and a pop-up at Anthropologie on Sunday.

Elle Belle鈥檚 bloom bar packages range from $50 to $450. On the lower end of the range, customers can rent Elle Belle鈥檚 flower stand or push cart and handle the flowers themselves. The higher end includes a variety of full-service options, including Elle Belle customizing signage and a bloom bar to match an event theme.

Floral preservation, priced between $40 and $140, can be done on demand and is also featured at the pop-ups and on social media 鈥� the latter of which is Elle Belle鈥檚 primary vessel for doing business, Montoya said.

Because the pair has full-time jobs outside of Elle Belle, Montoya said the business currently serves as more of a creative outlet and side hustle. Montoya works as an account manager for HP, and recently added real estate to her portfolio, while Goheen 鈥� a new home sales consultant for Pulte Homes 鈥� has worked in real estate for nearly 30 years.

The two never envisioned owning a business someday, let alone a joint venture, but they found that the experience they gained building relationships and selling themselves in their careers made launching something personal a little easier. Doing it together also helped, they said.

鈥淲e鈥檙e able to just hold on to each other,鈥� Montoya said, adding she has learned a lot from her mother鈥檚 ability to 鈥減retty much sell anything.鈥�

The feeling is mutual. Goheen said she admires her daughter鈥檚 work ethic and strength. Goheen also noted that while she enjoys making her preservation creations, Montoya鈥檚 bloom bar is the shining star of the business, and Goheen is simply along for the ride.

鈥淚鈥檓 here really to support Hailey,鈥� Goheen said. 鈥淚鈥檓 always so proud of her. She does so much and she鈥檚 such a hard worker. I am just honored that she wanted me to be a part of it, and I鈥檒l do everything I can to help her make it successful.鈥�

Kylie Garcia covers retail and real estate for the Journal. You can reach her at kgarcia@abqjournal.com.