EXECUTIVE’S DESK
Samuel: Here is why NAIOP New Mexico is changing its name
New Mexico doesn’t wait for perfect conditions. Anyone who has spent time with the people building this state, including developers, brokers, contractors, engineers and public officials willing to take a meeting, knows that nothing here gets built by accident.
It takes someone willing to step in, take the risk, do the unglamorous work and stay at the table long after the easy part is over. That’s the spirit our local NAIOP chapter has run on for years. And it’s the same spirit carrying us into this next chapter.
Today, after 40 years as the New Mexico chapter of the National Association of Industrial and Office Parks, our chapter joins 54 others across the ϼ States and Canada to become part of the Commercial Real Estate Development Association, now known as CREDA New Mexico.
I want to be honest about what this is and is not. It is not a logo refresh for its own sake. It is an acknowledgment that our membership here has outgrown the name we have carried since the office-and-industrial-park days.
Review our members’ project pipeline today, and you’ll find multifamily projects addressing a real housing shortage, retail anchoring downtown corridors, innovative projects chasing New Mexico’s power and land advantages, life science space tied to our labs and universities, and healthcare facilities serving fast-growing communities throughout the state.
NAIOP never stopped being relevant to the built environment, but the name no longer explains our members’ role in shaping it.
That matters more here than people might expect. In a state this size, our membership is the most concentrated collection of cross-industry commercial real estate expertise you’ll find. Our credibility with legislators, city councils, and county commissions and their staff depends on an immediate understanding of who and what we represent when we walk into the room.
I’ve sat through enough of those meetings to know how much time gets spent explaining what NAIOP even stands for before I can get to the actual ask: zoning reform, infrastructure capacity, permitting timelines, water rights. The name CREDA explains who we are before we say another word. That is not a small thing when you’re trying to move policy in a legislative session that’s often over before it starts.
What does not change is how we operate. Since 1986, ours has always been a chapter built on local experts solving local problems — not waiting on direction from somewhere else. That grassroots instinct is exactly what a name change cannot manufacture and will not dilute.
We are still the room where a multifamily developer, hospitality professional, a retail broker and a public works director end up at the same table because we know that positive, continued growth requires many layers of expertise and influence.
So, changing our name is less a reinvention than it is us finally catching up to who we already are. We have been building New Mexico’s industrial parks, retail centers, neighborhoods and infrastructure for years under a name that only told part of that story. CREDA New Mexico tells the whole thing.
I’m proud of what this chapter built as NAIOP, proud of the relationships, deals and policy wins that did not happen by accident. That foundation is exactly what makes this next chapter possible, not a departure from it. We’re leveling up, not starting over.
The work ahead is the same work that always defined us: showing up, doing the local things well, and letting the work speak for the industry. We’re just doing it under a name that finally says so.
Welcome to the next chapter of CREDA. We are looking forward to building New Mexico’s future while respecting our cultural heritage and past.
Rhiannon Samuel is the executive director of the Commercial Real Estate Development Association’s New Mexico chapter. Executive’s Desk is a guest column providing advice, commentary or information about resources available to the business community in New Mexico. To submit a column for consideration, email mnarvaiz@abqjournal.com.