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ECONOMY

Santa Fe tops Travel + Leisure ‘Best Cities’ in US list for second year in a row

The publication cited attractions such as Meow Wolf and the Georgia O’Keeffe Museum

Mitchell Gray, Mohawk, performs the Hoop Dance for visitors on the Santa Fe Plaza in March. Santa Fe topped Travel + Leisure’s “Best Cities” in the U.S. rankings for a second year in a row.
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SANTA FE — Looking out over the sea of people, blankets and folding chairs filling Franklin E. Miles Park at dusk on July Fourth, Randy Randall kept thinking of one word to describe the scene: “Unique.”

It’s a descriptor that’s surfaced time and again during his 32 years as a Santa Fe resident, so much as to become well-known, and perhaps even a little well-worn, in the Land of Enchantment.

But as the city’s tourism director since 2014, Randall has seen from that vantage how that sense of something singular about the City Different and wider New Mexico holds true for thousands of visitors who feel they can make contact with something special here in all seasons.

In its latest  in the U.S. rankings, which listed Santa Fe at the top spot for the second year in a row, Travel +Leisure echoed what Randall and so many permanent residents observe about daily life here, calling the City Different an “anomaly” among U.S. capital cities.

“It’s on the smaller side, at least for New Mexico’s size, with just over 90,000 people,” writer and editor Evie Carrick writes. “Set in the foothills of the Sangre de Cristo Mountains, it has Pueblo-style buildings instead of skyscrapers. The entire city revolves around a traditional plaza where arts and handicrafts are still sold to this day.”

Tourism Santa Fe Public Relations Manager Joanne Hudson said Randall’s office first learned of the repeat nod from Travel + Leisure in late April. The list went public Tuesday on the publication’s website and NBC’s “The Today Show.”

“As they said on ‘The Today Show,’ Santa Fe answers almost all of the of the desires that most travelers have when they’re going to experience a destination,” Randall said. 

Santa Fe has consistently received top marks from national and international travel publications, noting the city’s draw as a hub for arts, culture and film.

Santa Fe Film Commissioner Jennifer LaBar-Tapia said New Mexico has long been at the cutting edge of offering film productions tax breaks to attract them to all corners of the state, including Santa Fe. 

“We’ve been consistent,” she said. “We were one of the first states to have incentives, where we’re proven, and we are steady in terms of that program because we continue to get support from our legislators.”

In its listing, Travel + Leisure paid special nods to Meow Wolf, the Georgia O’Keeffe Museum, Chuck Jones Gallery, La Fonda Plaza Hotel, Ten Thousand Waves, the “miraculous” staircase at Loretto Chapel, the Railyard District and the state’s most commonly asked question: “Red, green or Christmas?”

“The Ancestral Crypt” in Meow Wolf’s “House of Eternal Return.”

In a statement, first-term Santa Fe Mayor Michael Garcia said Santa Fe topping the Travel + Leisure list “is an incredible honor and a moment of tremendous pride for our entire community.”

“Santa Fe is unlike any place in the world. Visitors come here for our history, culture, art, cuisine and natural beauty, but they return because of the warmth, creativity and spirit of the people who call this city home,” Garcia said. 

Randall emphasized the importance of maintaining Santa Fe’s livability for locals, saying there are few aspects of tourism management more critical than imparting to tourists that they’re visiting “a working, living capital city.”

“I would almost wager that Santa Fe is one of the smallest — if not the smallest city — on that list of the top 25 cities in the world,” Randall said. 

John Miller is the ϼ’s northern New Mexico correspondent. He can be reached at jmiller@abqjournal.com.