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MUSIC | ALBUQUERQUE

Making Albuquerque ‘a mariachi hub’

35th Mariachi Spectacular hosts star-studded lineup, teases Hall of Fame museum plans

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Mariachi Spectacular de Albuquerque

WHEN: Wednesday, July 8, through Saturday, July 11; for full schedule, visit

WHERE: Conference workshops at Albuquerque Convention Center, 401 Second St. NW; Mariachi Spectacular Concert on July 11 at Sandia Resort and Casino, 30 Rainbow Road NE; other concerts and events at multiple venues (see website for details).

HOW MUCH: $150 walk-up conference registration at Albuquerque Convention Center; $56.50-$126.50 Mariachi Spectacular Concert, at 

Mariachi Spectacular de Albuquerque is returning for its 35th year with a special program devoted to ranchera music.

“A ranchera song tells a beautiful story of very real things — of love, of heartbreak, of happiness, of (the beauty of) the countryside. Mexico has some of the most beautiful countrysides, and there are many songs written about them,” Antonio Reyna, festival co-director, said. “So, there’s a lot of pride in ranchera. There’s a lot of anguish, a lot of pain and a lot of love.”

Drawing on rural Mexican folk music styles, ranchera achieved great popularity during the years of the Mexican Revolution and later spread throughout the American Southwest.

“It’s probably Mexico’s most cherished musical tradition,” Reyna said. “… And here in New Mexico, ranchera took a slight turn in that it was a way of communicating news and stories and folklore from generation to generation. It tells great stories that just last.”

Music students of all levels can sign up for the four-day conference and take classes with recognized mariachi maestros. Although online preregistration for the conference has ended, walk-up registration will be offered at the Albuquerque Convention Center on Wednesday, July 8, starting at 7:30 a.m.

Mariachi Spectacular will also host a series of concerts and events for the general public, starting with “La Pasión de Mariachi,” an in-depth educational experience, on the evening of Thursday, July 9, at the National Hispanic Cultural Center. Led by ranchera musician and educator Robert Lucero, who teaches Mariachi Studies at the University of New Mexico, “La Pasión de Mariachi” will explore the life and legacy of Lola Beltrán, one of the most celebrated ranchera singers of the 20th century. The program is free and open to the public.

Beltrán performed at the first Mariachi Spectacular in 1991, and Reyna’s family drove up from Gallup to see her perform.

“I was a huge fan of hers since I was a young kid, so coming to Albuquerque with my family was a big deal,” Reyna said. 

He described her performance as a powerful emotional ride.

“I think she received five standing ovations that night,” he said.

On Friday, July 10, conference participants will compete in a live Mariachi Showcase Competition at Civic Plaza.

“It’s like a mariachi ‘American Idol,’” Jeanette Salazar, festival co-director, said. “… This year, we have 20 groups from all over the country competing.”

The first-place winner will receive a $2,000 cash prize, with other prizes awarded to the runners-up. The concert is free and open to the public.

The morning of Saturday, July 11, a mariachi Mass will be held at Albuquerque’s Holy Family Catholic Church. This event is also free and open to the public.

“It’s very authentic. We have baile folklórico dancers, and they’ll offer flowers to the Virgen,” Salazar said. “It’s a very traditional Mexican mariachi Mass.”

Finally, on Saturday evening, Sandia Resort and Casino will host the Mariachi Spectacular Concert. Tickets may be purchased through the casino’s box office or at .

“Our big concert at the Sandia Casino Amphitheater is where we bring in the professional mariachi groups. These are the big dogs,” Salazar said. “This year, Mariachi Sol de México (de José Hernández) will be performing. It’s kind of nostalgic, because they were one of the first groups to ever perform for the very first Mariachi Spectacular.”

Acclaimed mariachi ensembles Mariachi Garibaldi and Mariachi Reyna de Los Angeles — an all-woman group — will perform, as well.

“We also have a woman by the name of Ángeles Ochoa, a very famous singer, who will sing a lot of Lola’s songs in tribute to her,” Salazar said. 

Reyna said it is especially fitting to pay tribute to Beltrán this year, on the 30th anniversary of her death.

“She was also the first artist of Mariachi Spectacular, so she was the madrina for our festival,” Reyna said. “… At the end (of the concert), I have something very special planned, where all the groups will pay tribute to her. I hope it will be very special and very touching.”

In addition to the formal concerts, conference participants will also gather at the convention center every evening for jam sessions, which the general public is invited to attend for a $10 fee.

“It’s an impromptu mariachi concert. It’s led by the students, and they love it,” Salazar said. “Someone will start playing a tune on their violin, and then the other instruments will come in. It’s just a really informal way for the students to connect … and it goes from about 8 o’clock in the evening till about 1 in the morning.”

Salazar said these spirited jam sessions are often her favorite part of the festival.

Each year, Mariachi Spectacular inducts a musician into their Mariachi Hall of Fame, and this year’s honoree is Stephen Carrillo. Carrillo is the musical director and founding member of Mariachi Cobre, the official mariachi group of Walt Disney World.

“He is a phenomenal maestro … who has contributed his entire life to mariachi music education. So, we’re excited to induct him into the Hall of Fame,” Salazar said.

The Mariachi Hall of Fame currently exists as a symbolic honor, but Salazar said plans are underway to build a brick-and-mortar museum in Albuquerque in the next three to five years.

“Mariachi Spectacular is working with the city of Albuquerque to bring a Mariachi Music Hall of Fame museum to our city,” Salazar said. “It’s going to be a very interactive, state-of-the-art museum that will showcase the history of mariachi and, of course, all of our Hall of Fame inductees.”

Organizers hope to complete the museum in time for Mariachi Spectacular’s 40th anniversary in 2031.

“Our goal is to broaden the opportunities around mariachi music and education here in New Mexico, which, by doing this conference, have grown so much over the past 30 years,” Salazar said. “And we’re looking to grow it even more … and to make Albuquerque a mariachi hub.”

Logan Royce Beitmen is an arts writer for the ϼ. He covers visual art, music, fashion, theater and more. Reach him at lbeitmen@abqjournal.com or on Instagram at @loganroycebeitmen.

Logan Royce Beitmen is an arts writer for the ϼ. He covers visual art, music, fashion, theater and more. Reach him at lbeitmen@abqjournal.com or on Instagram at .