ECONOMY
New Mexico aims to ‘take center stage’ amid film industry struggles
At conference, leaders point to a loan fund and workforce training to keep New Mexico competitive
Talk about a potential national incentive at the state’s film and media conference in Albuquerque last week prompted attendees to ask how New Mexico can stay ahead.
FilmUSA President Katie Pryor said countries like Ireland and Canada also have programs that help fund their own productions and that New Mexico could benefit from creating something similar, especially with a federal incentive taking some pressure off the states.
Steve Graham, New Mexico Film Office director, said that the Governor’s Council on Film and Media Industries has formed a task force ahead of next year’s 60-day legislative session to discuss possible changes to the state incentive and the idea of creating a film loan fund.
“The idea is to set aside $150 million that is available at market or below market interest rates for filmmakers to borrow money to make movies in New Mexico. And it’s designed to have more beneficial rates for New Mexico filmmakers,” Graham said.
Pryor said New Mexico is “perfectly positioned to … take center stage when this passes federally,” citing its history of being the first to create a state film commission and an incentive that offers lower costs for productions that film in the state through a refundable base tax credit of 25% and uplifts for filming in rural areas.
She said another way to stay ahead is by staying on top of workforce development. During the conference, Netflix officials touted the free training programs they’ve launched in partnership with organizations like Central New Mexico Community College, IATSE 480 and the Stagecoach Foundation, and local film unions shared that they also offer free training programs to their members.
Netflix’s Creative Talent Engagement and Development Program Manager Cherie Harris said that real-time crew gaps are largely what influence Netflix’s decisions regarding workforce development.
“We’re going to continue to listen to the data (and) fill the gaps because that’s how we are going to convert jobs,” Harris said. “If you overload a pipeline too much with something because everyone’s trying to chase it, then those opportunities kind of block up.”
Harris also praised CNM, the state and city for partnering to build the $73 million facility where the On Set in New Mexico conference took place and where the community college will work to train the next generation of New Mexico’s media workforce.
“To me, they are tapping into what we should be doing,” Harris said.
Artificial intelligence was also a recurring topic throughout On Set in New Mexico: Film and Media Conference, with many speakers, including Netflix production official Mike Posey, saying they view it as a tool that is not going away and must be understood while maintaining human creativity.
“I’m really excited about how we as an industry are going to use it to our advantage, to make productions more sustainable (and) tell even better stories,” Posey said, adding that he thinks it can be used in pre-production to help people realize their visions quicker and in post-production to create affordable visual effects.
Graham, who moderated a discussion with Posey, said the word “sustainable” immediately made him think “smaller crews.” But Posey said while the technology may “fine-tune different jobs” and change how different departments operate, he hopes it could also create new jobs.
Graham also asked Posey about Netflix’s decision to discontinue “The Boroughs,” a recently released series filmed in New Mexico.
“We wish every show went on forever. We gain so much efficiency when we keep these shows going season after season,” Posey said. “But (our team) — they have to evaluate each season and how that should perform relative to what it costs. They’ve got to look at what else is coming down the development pipeline, and they have to make hard choices at times.”
“So unfortunately, that show, it just didn’t hit their threshold,” Posey continued. He said the show “looks amazing” and that Netflix “looks forward to the next shows” it brings to New Mexico.
While creative and financial factors often play a large role in influencing where the streamer decides to take its productions, Posey said New Mexico is “always at the top of our list” of places to consider and that the company is “committed to finding multiple shows that can come here.”
Several speakers throughout the conference encouraged attendees to use the wait period and downtime to hone their craft and continue creating films, even if it’s on their phone.
Albuquerque film producer Renee Pezzotta said the conference was validating.
“There is a slowdown … but there’s a lot of optimism,” she said, adding that she is already taking panelists’ advice by attending CNM and making short films as much as possible. “You just got to do it, and I heard that echoed a lot here over the last two days.”
Rio Rancho camera operator Chris Taylor agreed.
“I’m not giving up on the industry until it gives up on me,” he said.
Kylie Garcia covers retail and real estate for the Journal. You can reach her at kgarcia@abqjournal.com.