近距离内射合集

SOUTHERN NEW MEXICO

Project Jupiter files disclosures over $3.4M ad campaign

Ethics Commission says ads were lobbying activity

Renderings depict Project Jupiter, the massive data center complex planned for Do帽a Ana County.
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An advertising campaign touting Project Jupiter is 鈥渓ikely the largest lobbying advertising campaign ever disclosed in New Mexico,鈥 the State Ethics Commission reported Wednesday.

Oracle Corp., the lead developer of the 1,400-acre data center under construction in Santa Teresa, registered its advertising campaign under New Mexico鈥檚 lobbying law and reported that it spent over $3.44 million for ads promoting the project.

New Mexico鈥檚 State Ethics Commission, which pressed Oracle to register and disclose its advertising, said on Wednesday it was the largest lobbying advertising campaign reported since at least 2021, the earliest year for which documentation is available.

The State Ethics Commission investigated the advertising and pressed Oracle to follow New Mexico鈥檚 Lobbyist Regulation Act, including spending disclosures. The law requires organizations that engage in advertising for lobbying purposes to disclose contributions and pledges as well as expenditures.

The commission argued that the ads were lobbying activity intended to influence the New Mexico Environment Department officials considering an air quality permit application for the data center鈥檚 on-site power generation facilities, or microgrid.

The campaign included a website, , through which visitors could submit public comments in support of the air quality permit; advertisements on radio, television and social media directing people to the site; and in-person canvassing in New Mexico鈥檚 largest cities soliciting comments in support of the permit.

Oracle also paid social media influencers to advocate for the project and direct their audiences to the website.

The entire $3,444,500 was paid to the Brabender Cox firm for services encompassing media production, advertising, polling and consulting fees. The financial disclosures each include a statement that the reporting is voluntary and that Oracle is not admitting the disclosures are required by the Lobbyist Regulation Act.

A spokesperson for Oracle did not immediately respond to a request for comment. 

The air quality permit application, submitted by Yucca Growth Infrastructure for a solid-oxide fuel cell system planned to supply 2.45 gigawatts of energy to support the data center鈥檚 operations, remains on hold since the state Supreme Court ordered a stay on the hearing process at the Environment Department.

The public hearing had been scheduled to open on Monday, but the state鈥檚 high court granted a request by clean energy advocate New Energy Economy for a temporary hold to consider a legal challenge.

The nonprofit is arguing that the permit is not ripe for consideration because the builder has not established the project鈥檚 fuel source, due to setbacks in required approvals for a natural gas pipeline. 

No hearings before the justices have been scheduled yet, as parties file motions and briefs. 

Algernon 顿鈥橝尘尘补蝉蝉补 is the Journal鈥檚 southern New Mexico correspondent. He can be reached at adammassa@abqjournal.com